Lead Gen Mode: Using GPTs to Grow Your Business

Learn how service providers and businesses are using GPTs as a lead magnet to attract new customers. GPTs are a simple way to showcase your expertise to potential customers and collect verified email addresses to add to your top of sales funnel.

‍

‍

What Is Lead Gen Mode?

Lead Generation Mode is a GPT Tools feature that lets a business collect user email addresses when potential customers use their GPT in the OpenAI GPT Store. Once you switch it on, your GPT remains free to use, but users are required to sign in. You get access to the verified emails of everyone who interacts with it, which you can export for your email campaigns or CRM.

‍

Key features:

1. Users get free GPT access but must sign in
2. No need to rely on the customer to click through to your website or contact you
3. No need to ask for emails manually
4. You get real, verified email addresses
5. Easily export lead data for marketing campaigns

‍

‍

How GPTs Help with Lead Generation

GPTs offer an innovative way to engage visitors and capture interest with a conversational and approachable chatbot interface, acting as lead magnets. By showcasing your company's expertise on a particular subject, these GPTs build trust and allow potential customers to enter your sales funnel in a fun, dynamic way.

‍

5 Examples of Lead Generation GPTs

Here are five practical GPT acting as lead magnets, perfect for service providers and agencies:

1. Workout planner GPT as a lead magnet for a personal trainer or gym
   Let users input fitness level, goals, and schedule, then receive a personalised workout plan that is consistent with your exercise methodology and principles.
2. Itinerary planner GPT as a lead magnet for a travel agency
   Provide customised trip suggestions based on destination, duration, and interests.
3. Business strategy advisor GPT as a lead magnet for an independent consultant
   Offer tailored mini‑audits for marketing, operations, or positioning based on user input.
4. Nutrition tracker GPT as a lead magnet for diet and nutrition coaches
   Allow users to log meals and receive diet feedback or suggestions.
5. Website audit assistant GPT as a lead magnet for digital agencies
   Users enter their website URL or niche; GPT analyses strengths and weaknesses.

All examples provide some tangible value upfront demonstrating how your business generally approaches the problem area. You can now send a follow-up email or target them to your email marketing campaigns to take the next step to engage your services for more personalised, detailed assistance.

‍

‍

Effectively Capture Leads from Your GPT

Basic Approach: Website link and CTA

You can include your website link in your OpenAI GPT Builder profile which becomes visible when the user hovers over the GPT builder name. Also, you can add a prompt instructing your GPT to include a link to your website or encourage users to visit for more info at the end of the chat. It’s simple, but relies on user initiative to click through that often leads to drop-offs.

‍

A Better Approach: Install GPT Tools in Lead Generation Mode

By enabling GPT Tools in Lead Generation mode, the GPT remains free to users but requires login. You can then collect users’ verified email addresses, which you can export for email marketing or ad retargeting. This method offers a seamless experience and higher conversion potential, while keeping your GPT accessible.

‍

‍

If your GPT is delivering value but not capturing leads, you’re missing out. GPT Tools' Lead Gen mode makes it effortless. By requiring users to sign in, you automatically collect clean, verified email data without disrupting their experience.