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Top Road has been a global project from the very beginning. When OpenAI first announced the GPT Store, the company promised usage based revenue share for US creators. In response to that, we launched GPT Tools (then called 'GPT Wallets') so that any creator around the world—as long as you have a PayPal account so we can process your payout—could generate income from your custom chatbots. Partly because we saw a gap in the market, and partly because we believe creativity and innovation is globally distributed.
Supporting this global creator community has had the cascading effect of serving global audiences. Indeed, 46% of custom chatbot usage comes from Asia, followed by 22% in North America and 18% in Europe. To support this global reach, we show location based data on your dashboard and most recently, launched a new feature: dynamic geographic pricing.
What is Dynamic Geographic Pricing?
Dynamic geographic pricing is a flexible pricing system that automatically adjusts subscription prices depending on the user’s location. During installation, instead of setting a fixed price, you set your base reference price. Our algorithm will apply region-specific adjustments that reflect local purchasing power. It is calculated dynamically, but generally sits within a band of + or - 20% of the reference price, and rounded to the nearest integer.
For example, if you set the reference for your custom GPT as $10, it may be appear as $12 in North America while the same GPT could be $8 in Africa. This approach is similar to how Netflix tailors subscription prices by region or how OpenAI offers the more affordable ChatGPT Go exclusively to Indian customers.
Why This Matters
1. Fairer Pricing
By tailoring prices to have some regard to the different economic realities in different countries, your GPTs become more accessible to users in every part of the world. This increases adoption of the type of premium AI applications our creator community develops beyond just high income regions.
2. Maximise Revenue
Dynamic geographic pricing helps you grow earnings in two ways:
Capture more demand: Lower prices in emerging markets unlock entirely new audiences who might otherwise be priced out.
Optimise value in wealthier regions: At the same time, modest upward adjustments in higher-income areas ensure you don’t leave money on the table
3. No Hassle
With the broad reach of the GPT Store, creators may attract users from dozens of countries. Manually setting different price points would be overwhelming. Dynamic pricing automates this process, giving you seamless global coverage without extra work.
Location Based Data
Also, as a reminder, we offer location based data and insights to help you better understand usage and where your revenue is coming from. We share this data with creators to help with product development (we have seen some people create different versions of the same base chatbot to cater to different regions) and also guide marketing spend.
These insights allow you not only to understand your revenue streams but also to spot untapped opportunities for growth.
Availability & Plan Options
Location based data and dynamic geographic pricing are included in all plans:
- Free Plan → On by default, helping creators starting with 1 GPT to easily and instantly tap into a global audience.
- Pro & Business Plans → Builders have full control to toggle this feature on or off in their GPT Tools Dashboard (as creators in these tiers may have multiple GPTs with regional differentiation, you may prefer to manually control prices for different geographies).
